Ottawa Investment Advisor John Bruce

Some Tips to Help Get You Through September

September 21, 2009 · Print This Article

1. Avoid the daily business news.

Constant exposure to the news means constant exposure to the ups and downs of the markets. Research shows that investors who don’t follow markets daily experience less anxiety over their investments.

2. If you must watch the news, stick to Canadian media.

If you’re watching CNN or MSNBC, it’s not completely relevant to your investment. In fact, it may have absolutely nothing to do with your investments. During the global financial crisis, Canada has performed well relative to other countries; things have been much worse for many American and U.K. investors.

3. Things are beginning to improve.

Some positive early September numbers have many financial experts and the media believing that the global economy has turned a corner.

4. “Long term” means today’s portfolio numbers will change.

The only time your portfolio numbers truly matter is when you need to use your money. If you’re investing properly, that means you’re thinking long term and that’s five, 10 or 20 years out. So today’s numbers have nothing to do with your long-term plan. Remember: if you don’t believe in planning for the long term, you shouldn’t be investing.

Recommended Viewing, Listening and Reading:

This is Your Brain on Dough, Quirks and Quarks, CBC Radio One

“In the midst of this global economic meltdown, one of the big questions on everyone’s minds is, why are we so dumb about money?” In this episode of Quirks and Quarks, Bob McDonald speaks with a leader in the field of behavioral finance about the psychology of money and why people make dumb mistakes. Downloadable in MP3 or podcast formats.”

Inside the Financial Meltdown, Frontline, PBS

This excellent and thorough program has many deep insights for more sophisticated clients who want to take a closer look at the financial meltdown and the factors that caused it. Heavy but very informative viewing. View all six episodes online.

John S. Bruce
Investment Advisor
Mackie Research Capital
Direct Line- 613-425-3732
Toll Free- 866-860-4190

The opinions, estimates and projections contained herein are those of the author as of the date hereof and are subject to change without notice and may not reflect those of Mackie Research Capital Corporation (“MRCC”). The information and opinions contained herein have been compiled and derived from sources believed to be reliable, but no representation or warranty, expressed or implied, is made as to their accuracy or completeness. Neither the author nor MRCC accepts liability whatsoever for any loss arising from any use of this report or its contents. Information may be available to MRCC which is not reflected herein. This report is not to be construed as an offer to sell or a solicitation for an offer to buy any securities. Member-Canadian Investor Protection Fund / member-fonds canadien de protection des épargnants.

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